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This article was published on February 25, 2014


Author behind @GSElevator Twitter account unmasked (but doesn’t work for Goldman Sachs)

Author behind @GSElevator Twitter account unmasked (but doesn’t work for Goldman Sachs)
Jon Russell
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Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

Spoiler alert, if you like parody Twitter accounts without knowing the background behind them, turn away now.

Well, you read the headline anyway… The New York Times has unmasked the genius behind @GSElevator, a popular account that tweets gossip, opinions and anecdotes that are purportedly overheard in an elevator at Goldman Sachs to 625,000 followers.


The person landed a book deal thanks to his Twitter account, but he’s not a Goldman Sachs employee:

The author is a 34-year-old former bond executive who lives in Texas. His name is John Lefevre.

He had tried to remain anonymous, scrubbing the Internet of mentions of his name and pictures of himself on all but a handful of sites. Some people had already speculated that @GSElevator was not hanging around the halls of Goldman.

Upon being contacted late last week after several weeks of reporting uncovered his identity, he confirmed his alter ego. “Frankly, I’m surprised it has taken this long,” he said by phone. “I knew this day would come.”

➤ @GSElevator Tattletale Exposed (He Was Not in the Goldman Elevator) [New York Times]

Thumbnail image via hxdbzxy / Shutterstock