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This article was published on March 26, 2012

    Aspiro to roll out music service WiMP in Europe, starting with Germany in Q2

    Aspiro to roll out music service WiMP in Europe, starting with Germany in Q2 Image by: TM - Design - Fotolia
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    Norway’s Aspiro this morning announced that it is closing in on the launch of its music subscription and discovery service WiMP in Germany, in “early” second quarter of 2012. WiMP has already been available in closed beta since December 2011, with primarily music industry representatives being invited to test the service.

    And according to the company, 90 percent of them like WiMP (survey says).

    Aspiro, which will find local music startup Simfy as well as Spotify, Deezer and Rdio on its way to German stardom, says “thousands” of new songs have been added to the service already, while local music editors have worked to update the content.

    Said content, Aspira says, includes special pages for Schlager music, among other genres. I included a Deutsche Schlager medley below for your enjoyment.

    WiMP, which is currently available in Norway, Denmark and Sweden, says The Netherlands is up next but doesn’t say when, specifically.

    Furthermore, Aspiro asserts, WiMP will be debuted in “at least” two additional countries in Europe this year, and “at least” one country outside Europe.

    http://www.youtube.com/watch?v=2axFYvQBDos&feature=fvst