We’re pretty certain Apple is going to start putting some serious money into exclusive, showbiz-focused video content in a bid to tempt people to its paid Music service with the promise of big names and big-budget production.
The company gave us a first taste of it with ‘The 1989 Tour Live‘ with Taylor Swift and rumor has it Apple is currently working with former Beats owner Dr. Dre on a docudrama about his life, which is touted to feature at least one orgy scene.
But, something that shows how the company might keep it a bit more real and start telling the stories of people who aren’t always in the spotlight comes in its first six-part documentary series, created with Vice, called The Score.
The first episode, ‘Reservation Rap,’ explores the deep-running social tensions between mainstream America and its Native American population, told through the universal medium of music by visiting the Ojibwe tribe heading up Minnesota’s hip hop scene.
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“I thought y’all were extinct,” one of the as-yet-unknown stars of the first episode says of people’s reaction to his culture.
An upcoming episode will see Apple and Vice visit South Africa, a country with a rich musical heritage but long-standing racial tensions.
Interestingly, each part also comes with its own companion playlist, giving you a nice take-home from each of the cities the series visits.
The videos are polished, a bit wild, yet investigative and poignant, so the link up with Vice looks to have been a successful one.
➤ Reservation Rap trailer [Vice via TechCrunch]
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