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This article was published on January 3, 2016

    Apple won Christmas 2015

    Apple won Christmas 2015
    Matthew Hussey
    Story by

    Matthew Hussey

    Commissioning Editor

    Matt Hussey was the former Editor-in-Chief for The Next Web. Previously he worked on the launch of Wired UK, ShortList and Mr Porter. He's b Matt Hussey was the former Editor-in-Chief for The Next Web. Previously he worked on the launch of Wired UK, ShortList and Mr Porter. He's been an active contributor to GQ, FHM, Men's Health, Yahoo, The Daily Telegraph and maintains a blog on Huffington Post

    Of all the activations of new tech products during the Christmas period, Apple made up half, a new survey reveals.

    According to a study published by Flurry Insights, 49 per cent of all products activated over December 2015 belonged to Apple, beating nearest rival Samsung by nearly 30 percent.

    Microsoft’s Nokia phones made up just two percent, with LG grabbing 1.7. Interestingly, Chinese smartphone maker Xiaomi rounded off the top five with 1.5 per cent.

    Screen Shot 2016-01-03 at 14.31.37

    Flurry Insights believes Apple’s continued success is down to the company finally succumbing to demands to build a bigger smartphone, or phablet. Last year, 27 per cent of smartphone sales were from phablets, up 14 per cent on 2014.

    Screen Shot 2016-01-03 at 14.38.15

    However, despite Apple’s dominance, its Christmas market share has shrunk by 2.2 percentage points from 51.3% last year.

    With rumors of Apple releasing a smaller variant of the iPhone 6 later this year, the tech giant appears to be looking to squeeze as much out of its smartphone range as it possibly can.

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