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This article was published on June 15, 2021

You’ll only get 3 free months of Apple TV+ with your new devices soon

One year trial if you activate your device before that

You’ll only get 3 free months of Apple TV+ with your new devices soon
Ivan Mehta
Story by

Ivan Mehta

Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That's one heck of a mixed bag. He likes to say "Bleh." Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That's one heck of a mixed bag. He likes to say "Bleh."

After launching Apple TV+ in November 2019, Apple has consistently given a year-long free trial of its streaming video service — and sometimes more — to anyone who has purchased a new compatible device.

Now, that’s set to change. The company has silently updated the Apple TV+ terms to reduce the trial to three months when you buy a new Apple gadget. Here’s what the full text says:

Eligible devices activated July 1, 2021 or later will qualify for offers of 3 months free Apple TV+. Eligible devices activated on June 30, 2021 or earlier will qualify for offers of 12 months free Apple TV+. $4.99/month after free trial.

This means that any device activated till the end of this month will get one year of the free trial. After that, you’ll get only three months free, and subsequent service will cost you $4.99 per month.

[Read: Why entrepreneurship in emerging markets matters]

Apple’s new move indicates that the company is not bothered about raking up subscriber numbers, and is now shifting gears to make some money

Apple TV+ has some great titles such as The Morning Show, Ted Lasso, and Servent. However, it’s not an endless pit of content like Netflix. So you may want to subscribe to the service for only a month or two when new seasons of your favorite shows air.

Earlier this month, Apple released the streaming app across all Android TV devices.

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