Rub shoulders with leading experts and industry disruptors at TNW Conference →

Your sardonic source for consumer tech stories

This article was published on December 8, 2020


Apple announces its AirPods Max — a $550 pair of over-ear headphones

Rich, in all senses

Apple announces its AirPods Max — a $550 pair of over-ear headphones
Callum Booth
Story by

Callum Booth

Editor of Plugged by TNW

Callum is an Englishman in Amsterdam, but not in the way you're thinking. He's the Editor of Plugged, TNW's consumer tech vertical. He w Callum is an Englishman in Amsterdam, but not in the way you're thinking. He's the Editor of Plugged, TNW's consumer tech vertical. He writes about gear, gadgets, and apps — with a particular focus on Apple — and also makes the occasional odd video. Basically, he's halfway between an abrasive gadget nerd and thinky art boy.

Okay, I was wrong about what Apple was going to announce this week, but at least it announced something. And, girl, what a something. Say hello to the AirPods Max:

apple airpods max
Normally I don’t put an image so soon in the article, but these deserve it, so deal with it.

As the name suggests, the AirPods Max are a bigger version of Apple‘s AirPods. More specifically, an over-ear pair. These will be targeted more towards the audiophile end of the market and — ignoring Beats — are the company’s first foray into this space.

The headphones will have the functionality you already expect from AirPods — this includes the H1 chip, ANC, transparency mode, and spatial audio — but there are some pretty big new features included too.

Let’s go through them.

Apple wants the AirPods Max to deliver optimal comfort — not that it’d try and do anything but that to be honest, but here we are — and it aims to achieve that with some interesting design choices. First, is a mesh that travels along the stainless steel headband, something that’s meant to distribute weight evenly. The headband is also adjustable and connects to the ear cup with a hinge Apple refers to as “a revolutionary mechanism,” but I’ll wait to pass judgement on that.

The earpads are also made out of memory foam, for comfort and to create a seal from the outside world. Arguably, the most interesting design element on the AirPods Max is the inclusion of an Apple Watch-style digital crown.

airpods max digital crown
As you’d expect, the digital crown will allow you to control music playback, as well as answering calls, and activating Siri.

Now, we should talk about the “computational audio” side of the headphones.

The AirPods Max have a 40mm Apple-designed dynamic driver, alongside a dual neodymium ring magnet motor. According to the company, this should “maintain total harmonic distortion of less than 1% across the entire audible range.”

This sounds impressive, but most solid headphones should have total harmonic distortion under 1%. Indeed, high-end headphones should have a figure of 0.1% here.

But let’s go back to that computational audio talk. The AirPods Max have the aforementioned H1 chip, something capable of 9 billion operations a second. Apple is planning to use this to power some of the features we’ve already mentioned (ANC, transparency, etc.), but also adaptive EQ, something that changes sound dependant on the fit and seal of the headphones. I’m very excited to try this out.

What else do we need to know about the AirPods Max?

Well, they come in five colors: space gray, silver, sky blue, green, and pink. You can order them today — and they’ll start shipping on December 15.

Oh, and they’ll set you back $549. Which is… a lot. Especially considering the costs of its direct competitors: Sony WH-1000XM4 ($280), Bose QuietComfort 35 II ($270), and the Sennheiser Momentum 3 ($350). Currently, I’m struggling to see why they’re worth over $200 more than any of these other fantastic sets of cans.

And this isn’t the only questionable element of the AirPods Max.

It seems odd to me they’d charge with a Lightning connector, rather than USB-C, especially when it looks certain Apple will be forced away from its proprietary cable soon. And how could I forget? There’s a “smart case” which is one of the dumbest things I’ve ever seen:

apple airpods max smart case
They’re meant to reduce battery drain and I guess protect your headphones a little bit? Still, this is stupid.

Anyway, the big selling point of the AirPods Max — and, indeed, AirPods in general — is how seamlessly they integrate with the rest of Apple’s hardware. And you know the AirPods Max are going to operate in much the same way. I have no doubt that these things are going to be good, but I seriously question if they’re going to be worth $550.

To be honest, the AirPods Max have basically hit my expectations: they look beautiful, have some interesting design features, and cost a shit ton. Of course though, we can’t pass any judgement until we’ve actually heard the damn things. And I genuinely can’t wait for that.

Did you know we have a newsletter all about consumer tech? It’s called Plugged In – and you can subscribe to it right here.

Also tagged with