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This article was published on December 4, 2014


    App Annie’s new tool tells developers who’s using their app and why

    App Annie’s new tool tells developers who’s using their app and why
    Mic Wright
    Story by

    Mic Wright

    Reporter, TNW

    Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

    App Annie, an analytics firm that focuses on app market data, has launched a new product to help developers find out more about their users

    Audience Intelligence is an expansion of the company’s existing App Annie Intelligence platform and offers insights on user demographics and habits.

    Using the tool, developers can dig into metrics including the age, gender and income of their app’s users. It also offers breakdowns by country, month of use and the specific app store used as well as the ability to track trends on different mobile platforms.

    A “Related Apps” section allows Audience Intelligence users to see connections between apps, showing which ones share users. In the screenshot below you can see that MeOw Cat users are also big fans of Facebook and WhatsApp.

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    Audience Intelligence is available for an annual contract fee that starts from around $1,000 a month but App Annie is running a promotion until December 24 that will get you access for a discounted rate if you buy or upgrade a Store Intelligence account.

    Introducing Audience Intelligence [App Annie]