The party is ON! Join us at TNW Conference 2021 in Amsterdam for face-to-face business!

The heart of tech

This article was published on April 14, 2015

AOL launches ONE to make sure you’re getting the most from your ads

AOL launches ONE to make sure you’re getting the most from your ads
Amanda Connolly
Story by

Amanda Connolly

Reporter

Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and ed Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and editorial at the Web Summit. She’s interested in all things tech, with a particular fondness for lifestyle and creative tech and the spaces where these intersect. Twitter

AOL has unveiled ONE – a system that aims to make the process of advertising more transparent for marketers and ensure brands are getting the most bang for their buck.

The technology shows you where an ad is performing best and driving the most sales, so if all of your customers are buying through mobile for example, it would show you this and then presumably you would focus more on mobile ads.

Facebook and Google both offer tools to do this already, so it will be interesting to see if ONE becomes a real contender in the marketing world.

The main difference between this and Facebook or Google’s ad platforms is that ONE by AOL is more open. It allows you to input your own data, or take data from ONE. Both Google and Facebook restrict you from using third-party data.

TV ads just aren’t the main focus for many businesses these days and with people constantly switching between PCs and their phones or tablets, ONE could help answer the question of how to divide the advertising budget across all of these platforms.

So, if you’re a marketer frustrated by the walled-garden approach of Google and Facebook’s ad platforms, AOL is hoping that its unified ONE platform can tempt you away.

➤ ONE by AOL

Also tagged with