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This article was published on January 29, 2018

Amazon’s Super Bowl teaser hints at new voices for Alexa

Amazon’s Super Bowl teaser hints at new voices for Alexa
Napier Lopez
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Napier Lopez

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Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow him on Twitter.

Amazon released a teaser for its upcoming Super Bowl ad today. It’s less than 30 seconds, but presents an important question: What happens if Alexa catches a cold and loses her voice? Who replaces her?

Just watch:

It’s possible that the full ad will just be a skit featuring some famous personality for a promotional tie-in. But maybe, just maybe, Amazon will allow you to add custom Alexa voices. It’s also notable the ad says there are replacements, plural.

While custom voices would be unique among the the big voice assistants – not counting different languages/genders – it’s not unprecedented. Waze has been doing so for years, and I’m particularly fond of TomTom’s Snoop Dogg option:

Besides, I’ve always found Alexa’s voice to be the most boring among the major voice assistants (sorry, Amazon), so I’d say it’s about time.

Of course, maybe that’s just what Amazon wants us to think. Or maybe I’m reading too much into it. Guess we’ll find out more come Super Bowl Sunday.

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