Amazon's Kindle Countdown Deals: Sell Ebooks at Discount

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Paul Sawers

Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h (show all) Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

Amazon has announced a new Kindle Countdown Deals initiative, allowing publishers and authors to offer short-term discount on their ebooks.

The price promotions are designed to help authors reach more people with significantly cheaper prices, and a countdown clock displaying the remaining time for each deal. Publishers can control how long the book is discounted for and the level of discount (at least $1 off the regular price).

The program is available in the US and UK only, and can used by any publisher on any book – but there is a catch. The book has to be exclusive to the Kindle Store, and includes titles published by Amazon Publishing, as well as independent authors who have produced their work through KDP Select.

➤ Press Release | Introducing Kindle Countdown Deals