Anyone with an Amazon account can choose prizes from the company’s catalog and host a contest on the site for free.
To create a giveaway, you need to select up to 50 prizes – items have to ship from Amazon.com to be eligible and the total value is limited to $5,000 – and enter your contest details. You then receive a shareable link.
It’s a neat addition that makes a lot of practical sense. Giveaways are a great way to build audiences and engagement, but some of the people who would most benefit from them – independent artists, small brands or schools, for instance – might not be able to afford the time or money to create them on their own. Amazon Giveaway handles the rules, design and shipping for you.