This article was published on December 2, 2013

Amazon delivery by drone? Forget it: Delivery by owl is where it’s at


Amazon delivery by drone? Forget it: Delivery by owl is where it’s at

OWL

Jumping on the back of today’s news that Amazon might one day introduce delivery by unmanned drones, British book retailer Waterstones has hit back with an announcement of its own.

According to a short video made by the company, its new Ornithological Waterstones Landing Service (OWLS) is made up of a fleet of specially trained owls that work individually “or as an adorable team” to drop off a delivery within thirty minutes of customers placing an order.

Clearly a tongue-in-cheek ribbing of Amazon’s announcement, Waterstones also notes that it could be some time before you see a team of trained owls delivering your goods as “it takes ages to train owls to do anything and we only just thought of it this morning”.

The <3 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

➤ Introducing O.W.L.S [Waterstones]

Featured Image Credit – AFP/Getty Images

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with