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This article was published on December 2, 2013


Amazon delivery by drone? Forget it: Delivery by owl is where it’s at

Amazon delivery by drone? Forget it: Delivery by owl is where it’s at
Ben Woods
Story by

Ben Woods

Europe Editor

Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

OWL

Jumping on the back of today’s news that Amazon might one day introduce delivery by unmanned drones, British book retailer Waterstones has hit back with an announcement of its own.

According to a short video made by the company, its new Ornithological Waterstones Landing Service (OWLS) is made up of a fleet of specially trained owls that work individually “or as an adorable team” to drop off a delivery within thirty minutes of customers placing an order.

Clearly a tongue-in-cheek ribbing of Amazon’s announcement, Waterstones also notes that it could be some time before you see a team of trained owls delivering your goods as “it takes ages to train owls to do anything and we only just thought of it this morning”.

➤ Introducing O.W.L.S [Waterstones]

Featured Image Credit – AFP/Getty Images