Following Uber‘s ban in Boston (and the later reversal of that ban), the transportation startup isn’t going to make any new friends with today’s move: the company is launching support for taxis, which will join its usual lineup of black cars and SUVs.
If you aren’t already familiar with Uber’s recent integration with city taxi cabs, an experiment that has already launched in cities like NY, the option simply lets Uber users call a cab and pay for the fare directly through the app. According to Uber, the company understands “that not every occasion calls for a black car.” The cheaper price point of a standard city cab explains why this move was necessary.
Although the new taxi option coexists right next to Uber’s standard black cars and SUVs, the startup was quick to note that taxis are only intended for “adventurous Uberers only,” as the service is still an experiment in the “Uber Garage.”
Here’s a screenshot lineup showing how it works:
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Boston-based users should see the new taxi feature live in Uber’s app today, but if you have yet to download it, you can do so via the link below.
➤ Uber
Image Credit: Darren McCollester / Getty Images
Get the TNW newsletter
Get the most important tech news in your inbox each week.