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This article was published on August 13, 2015

Adobe launches new tools to make video content shoppable

Adobe launches new tools to make video content shoppable
Amanda Connolly
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Amanda Connolly

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Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and ed Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and editorial at the Web Summit. She’s interested in all things tech, with a particular fondness for lifestyle and creative tech and the spaces where these intersect. Twitter

Adobe has launched Shoppable Video authoring and publishing tools as part of its Experience Manager.

The new tools will allow consumers to click on the products shown in videos and purchase them, making it easier for marketers to make instant sales.

As well as making content shoppable, links can be added to videos for forms, product details, microsites or any other type of campaign the company might wish to highlight.

Anything linked to in the videos will then be shown at the end in a call to action.

 Watch the Look, Shop the Look [Adobe]

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