Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on April 29, 2013

A terrible idea: Samsung reworks Gangnam Style to promote the Galaxy S4 in India

A terrible idea: Samsung reworks Gangnam Style to promote the Galaxy S4 in India Image by: AFP/Getty Images
Nick Summers
Story by

Nick Summers

Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

When Samsung unveiled the Galaxy S4 in New York earlier this year, the company was criticized for the rather bizarre production that it put on to demonstrate the smartphone’s new software features.

The company has gone one better, however, with a cringeworthy rendition of PSY’s Gangnam Style in India. A video of the performance has been uploaded to YouTube by Films Of India, showing actor Ranveer Singh dancing on stage with a fresh batch of lyrics designed to promote the flagship device.

The results are, unfortunately, even worse than the event at Radio City Music Hall last month.

Samsung is known for its incredibly high marketing budget, which has allowed them to dominate the Android marketplace and compete with Apple over the last 12 months.

Some of the company’s campaigns have been more successful than others, however – this Superbowl commercial with Seth Rogan and Paul Rudd was commendable, but the mini-series with Jeremy was also a little…odd.

What do you make of this one? Genius, or laughable? Sound off in our comments section below.

Image Credit: DON EMMERT/AFP/Getty Images