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This article was published on July 8, 2010

58% of iPad users going to Yahoo! are over 34 years old, 34% are women

58% of iPad users going to Yahoo! are over 34 years old, 34% are women
Chad Catacchio
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Chad Catacchio

Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in th Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in the US and China. Check out his personal blog to connect with him or follow him on Twitter (if you dare).

Yahoo! has put out new statistics on users that visit Yahoo! on an iPad, saying that they have seen a 7x increase in iPad traffic since the iPad launched and finding that 34% of visitors are women, both in US and internationally (international numbers exclude Japan, where 80% of users are male).

Regarding age, 58% of visitors to Yahoo! US using an iPad are over 34 years old, with 28% 34-44 years of age, a 42% increase compared to their overall traffic numbers for this segment in the US.

According to the report, usage is shifting as well:

“While Flickr, Yahoo! Finance, Yahoo! News, and Yahoo! Sports are still popular; Yahoo! Groups, Yahoo! Shopping, and Yahoo! Travel increased 28%, 25%, and 22% respectively, compared to the Yahoo! iPad Early Adopters.”

However, internationally, iPad users are 3-4 times more interested in technology topics than in the US.

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