20th Century Fox taps Civolution’s media intelligence to monitor global broadcasts

Twentieth Century Fox has announced that it’s to start using Civolution‘s media-monitoring technology to monitor the broadcast of its video content around the globe.

Civolution’s technology helps companies monitor, manage and, subsequently, monetize their media content, through its Teletrax service. Twentieth Century Fox, a subsidiary of News Corporation, is one of the six major film studios, and the media intelligence provided through this tie-up will let Fox’s TV distribution arm accelerate rights windows to broadcast its content overseas, monitor promotions of its series, and develop new business models for the distribution of its video.

“As the broadcast marketplace evolves into increasingly complex business models and consumer demand pushes broadcasters to make their programming available on-the-go, it is important to monitor broadcasts around the world and track, near-real-time, performance ratings as we partner with our clients to meet the new demands in their marketplace,” says Scott Gregg from Fox’s International Television Distribution.

The terms of the agreement will see Fox use Teletrax to monitor telecasts of its feature films and television shows across Europe, Australasia and the Middle East. This will also help Fox compare and contrast data with different markets around the world, as international broadcasters increasingly move closer to broadcasting the same shows on the same day/date as the US network schedules.

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Indeed, Fox recently launched Touch starring Kiefer Sutherland, which it premiered on the same day and date in more than one hundred countries. The broadcast data provided by Teletrax will not only fulfill a need to track where its content is being broadcast, but also inform Fox where and when a broadcast is airing.

“As the broadcast marketplace evolves into increasingly complex business models and consumer demand pushes broadcasters to make their programming available on-the-go, it is important to monitor broadcasts around the world and track, near-real-time, performance ratings as we partner with our clients to meet the new demands in their marketplace,” added Gregg.