Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on December 18, 2015

15-minute Microsoft Paint billboard just convinced me to become a games dev

15-minute Microsoft Paint billboard just convinced me to become a games dev
Kirsty Styles
Story by

Kirsty Styles

Reporter

Kirsty Styles is a journalist who lives in Hackney. She was previously editor at Tech City News and is now a reporter at The Next Web. She l Kirsty Styles is a journalist who lives in Hackney. She was previously editor at Tech City News and is now a reporter at The Next Web. She loves tech for good, cleantech, edtech, assistive tech, politech (?), diversity in tech.

Software studio Scirra has used the dual weapons of nostalgia + so-crap-it’s-good to try to convince people to buy its Construct 2 games development platform.

The Microsoft Paint billboard has appeared in South London and demonstrates that it’s not always cutting-edge design that gets you noticed.

Microsoft Paint billboard
Credit: Tom Gullen

With such prominent billing, the team probably had to shave costs somewhere, so using a free computer program like Paint and your own free-hand drawing skills wasn’t a bid choice.

The artist Tom Gullen, also cofounder of Scirra, said the design took him just 15 minutes to do.

Construct 2 is a ‘programming-free’ games development platform that costs £80, so creating a design-skills-free ad campaign is really rather fitting.

Microsoft Paint was first launched back in 1985 as part of Windows 1.0 and it’s a program we all love to hate.

But actually, there are some pretty good Paint artists out there too.

Slightly creepy, meta Bill Gates - in Paint
Credit: CaptainRedBlood
Slightly creepy, meta Bill Gates – in Paint

This is probably the world’s largest billboard created with MS Paint [Ars Technica UK]

Also tagged with