Software studio Scirra has used the dual weapons of nostalgia + so-crap-it’s-good to try to convince people to buy its Construct 2 games development platform.
The Microsoft Paint billboard has appeared in South London and demonstrates that it’s not always cutting-edge design that gets you noticed.
With such prominent billing, the team probably had to shave costs somewhere, so using a free computer program like Paint and your own free-hand drawing skills wasn’t a bid choice.
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The artist Tom Gullen, also cofounder of Scirra, said the design took him just 15 minutes to do.
Construct 2 is a ‘programming-free’ games development platform that costs £80, so creating a design-skills-free ad campaign is really rather fitting.
Microsoft Paint was first launched back in 1985 as part of Windows 1.0 and it’s a program we all love to hate.
But actually, there are some pretty good Paint artists out there too.
➤ This is probably the world’s largest billboard created with MS Paint [Ars Technica UK]
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