Video makers have been able to offer their creations for sale or rent through Vimeo On Demand since 2013. Now, the video platform has introduced a recurring monthly subscription option.
Vimeo’s new tools allow creators to offer worldwide subscriptions to their content or apply geographic restrictions to cover specific countries or regions.
Subscriptions can be purchased through Vimeo’s On Demand store, its publisher network and on any website using the service’s embeddable player.
Makers can also offer free trials or giveaway episodes, and release exclusive ‘subscribers-only’ bonus material.
The company hopes that its subscription video on demand (SVOD) package will lure creators away from platforms like YouTube, which predominantly rely on pre-roll advertising.
Video producers using Vimeo On Demand keep 90 percent of the revenue after transaction fees.
The service is not alone in trying to tempt creators by offering a subscription model – Vessel, helmed by a former Hulu CEO, takes a similar approach. Rumors that YouTube itself will launch an SVOD option continue to pop up.
Vimeo says it will be expanding its subscription tools later in the year.