Music streaming company Spotify will announce later today the results of its decision to allow select partners to release their own branded music apps, also teasing a big global deal with Coca Cola.
Spotify CEO Daniel Ek is currently attending the AdAge Digital Conference in New York City and teased the partnerships with some of the world’s top brands, stating that the company has been working with Intel, McDonalds and Reebok to release branded apps.
Ek also teased a global partnership with Coca Cola, where it will provide underlying technology for its new music platform.
Reebok, Intel, McDonalds first brands to build apps, solve real user problems on #Spotify Deep integration with Coke to come! #aadigital
— totem (@TotemStories) April 18, 2012
Coca Cola has confirmed the partnership, tweeting the following message earlier this afternoon:
What goes better with Coke? Music. Daniel Ek just announced @spotify and Coke partnership. Details to come. #aadigital #drinkmusic
— The Coca-Cola Co. (@CocaColaCo) April 18, 2012
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Spotify is holding a media event later today where it will share its latest developments, providing more details around its brand partnerships and it decision to license its technology to other companies.
We will be attending the event and will bring you the latest as it happens.
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