T-Mobile just started the ‘race to the bottom’ on iPhone spending

T-Mobile just started the ‘race to the bottom’ on iPhone spending

Apple’s new payment plan for iPhone might be an attempt to snatch the play from carriers, but T-Mobile is having none of it. A day after Apple’s event, T-Mobile announced its own lower-priced payment scheme. The race to the bottom is on.

An iPhone 6s starts at $20 per month with T-Mobile. The iPhone 6s Plus —- a mere $24 each month.

Apple is asking that you spend about $32 and $37 per month, respectively.

While there are stark differences — Apple lets you choose your carrier, and you’ll get an unlocked device — this might signal a new day for carriers. In addition to infighting about coverage and plan costs, it seems T-Mobile and the other carriers now have to battle Apple on payment schemes for iPhones.

Let’s hope AT&T, Verizon and Sprint all take another cue from T-Mobile and undercut iPhone pricing for customers.

T-Mobile

Read next: How to use customer stories to win more sales for your startup