Buffer today announced some new features to its Buffer for Business plans. The additions include Google Analytics integration, follower growth tracking, a date-range picker, individual day performance of analytics, and an export option.
Firstly, you can now set your own UTM tracking parameters to match your clients or your campaigns within Google Analytics. The option is available on the Link Shortening page for your social profiles, under the Settings menu:
Once you’ve turned it on, just set your campaign parameters (name, source, and medium) and you’ll be good to go. To change your campaign, just update the parameters.
Follower growth tracking is exactly what it means: instead of using separate tools for tracking your follower growth on social networks, you can use Buffer analytics to track it in comparison with how often you tweet and what kind of engagement you’re getting. Just click on one of the drop-down menus below your analytics graph:
The new date-range picker lets you choose specific dates to view analytics for, matching them to any campaign you’ve run or comparing different long-term views. Just click on the drop-down menu under your analytics graph and choose a date:
Individual day performance of analytics means you can now click on an individual update to see data for that specific day, letting you drill down further into how your posts performed on a specific date. Just click on one day in the graph:
Last but not least, you can now export your analytics. If you want to share your data internally or externally, now you can.
You might be wondering why Buffer for Business is already getting an update, less than a month after it launched.
The company told us it has already generated $56,000, and says it’s doubling down on Buffer for Business in 2014. It looks like Buffer has found a solid revenue stream, and now it wants to see how far it will scale.