Buffer, a service for scheduling posts, updates and other content for social media accounts, today launched Buffer for Business, a subscription-based version targeting firms of all shapes and sizes.
It supports multiple users on a single Buffer account, who can be set up as either a Manager or Contributor. The former denotes full access, while the latter blocks the new user from editing the schedule of any social media account, and restricts them from scheduling new posts unless they’re approved by a Manager.
Buffer for Business also offers more detailed analytics, including a series of graphs that illustrate the level of engagement for clicks, retweets and favorites tied to the user’s connected social media accounts.
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Two drop-down menus nestled underneath this graph toggles individual metrics and can be used to compare multiple metrics simultaneously. For the first time, enterprise users can also download a copy of their data within the new export button, which Buffer says has been one of its most-requested features.
Analytics data contained with the main table can be sorted too based on headers (date, post, clicks, retweets, favorites, etc.) which while a welcome addition, should really be available to all Buffer users.
Buffer has been beta testing its new Buffer for Business offering since July, and says it already makes up 10 percent of its total revenue. These premium plans start at $50 per month for 5 users and 25 connected social media accounts, rising to $250 per month for 25 users and 150 accounts.
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