Good news for Moshi Monsters fans – the online kids’ entertainment brand is hitting the big screen just in time for Christmas, thanks to a partnership with Universal Pictures.
— moshimonsters (@moshimonsters) August 20, 2013
Launched initially back in 2008 by UK-based Mind Candy, Moshi Monsters is a website aimed at young kids, and has proved to be a massive hit around the world. Children can select from one of six virtual pet monsters – Diavlo, Luvli, Katsuma, Poppet, Zommer and Furi – that they then nurture.
Back in 2011, TNW delved into the Moshi Monsters story, asking whether it could become a billion-dollar company. And based on this news, it’s certainly heading in that direction.
Indeed, Moshi Monsters inked a record deal with Sony Music in early 2012, with its debut album – ‘Moshi Monsters Music Rox!’ – going gold in the UK without any promotional airplay. It seems parents will do anything to keep their kids happy.
There’s little doubt that a Moshi Monsters movie will be a massive hit, and it’s one more sign that the brand is heading in a similar direction to that of Rovio with Angry Birds, which also has a movie in the making, not to mention activity parks, and merchandise galore.
Mind Candy had previously announced it was working on film and TV projects for its flagship brand, appointing Jocelyn Stevenson – who previously worked with Sesame Street and the Jim Henson Company – to take a creative lead on the projects.