Unmetric, the social media benchmarking company, has launched Pinterest integration into its competitive intelligence platform.
Through the service brand managers can take a look at the successful Pinterest strategies of the competition and see how their own performance matches up to others in the same market.
Unmetric provides sector specific scores so that companies can compare like with like. The company already offers this type of benchmarking for brands on Twitter, Facebook and YouTube. The scores are derived from quantitative and qualitative metrics and then weighted and normalised by industry into a single score ranging from 0 – 100.
For Pinterest scores, users can observe follower growth, content, frequency and sources of pins for a specific board and then compare metrics for each category. Better to understand the competition and your own performance than to invest time and effort in the wrong directions.
The data through the Unmetric’s Pinterest platform also looks at reach through repins, comments and likes as well as identifying key influencers that interact with other brand’s boards.
From its initial research, Unmetric says that it is seeing fashion brands do well on Pinterest. The company notes that Bloomingdale’s posts over 100 images a day on average and that it is the most prolific brand in the Unmetric database with over 13,500 pins in total.
“The digital window-shopping experience offered on Pinterest and the unique audiences it attracts have led to an enormous influx of successful and not-so-successful brand investments,” says Lux Narayan, CEO of Unmetric.
Image Credit: JoelK75
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