Say you’re a young creative agency, looking to make your mark. How do you do it? You create a viral-ready campaign, based on the hottest topic of the day. In this case, that agency is pH Creative out of Israel, and that topic is Google+.
pH saw the hugely increasing demand for Google+ invitations, and the company had heard about a workaround that would allow you to invite people by tagging them in a photo. So pH went to work creating an image that was nothing more than an invitation, then tagging anyone in the marketing industry who dropped them an email requesting to be invited.
The rest? It worked out like this:
If you’re asking us, it’s absolutely brilliant. What a way to take advantage of obvious demand and gain a few great contacts in the process. Well played, pH. Well played indeed.
This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.
Read next: PayPal UK Twitter account hacked [Updated]