Asustek sold 5.8 million netbooks in 2008 and 6.8 million in 2009, accounting for 45% of its total sales of notebooks. The company expects to have sold 7 million netbooks in 2010 but is predicting that it will only sell 4 to 4.5 million in 2011 a contraction of up to 40%.
The decline in netbook shipments resulting from the popularity of tablets like Apple’s iPad and Samsung’s Galaxy Tab and the plethora of new tablets being introduced in the coming months is reported to be affecting all manufacturers. It’s not known if Asustek’s projections will have any effect on its market share, currently standing at about 18%.
According to Mikako Kitagawa, principal analyst at Gartner,
“Media tablet hype around devices such as the iPad has also affected consumer notebook growth by delaying some PC purchases, especially in the U.S. consumer market. Media tablets don’t replace primary PCs, but they affect PC purchases in many ways,”
It should also be noted, as we reported here, that Asustek is also entering the tablet market very soon with it’s Eee Note.