Earlier this month, Netflix said that it’s ending the 30-day long free trial that it used to entice people into getting a subscription. Today, during its earnings call, the company stated that it’s exploring new ways for people to experience its library before they get a subscription.
The first test the streaming giant is performing is a free weekend-long trial. The company will start this experiment in India, where it’ll offer its service for free on the weekend of December 4, as reported by Protocol.
India is the first of many countries where Netflix will test this two-day “Streamfest” to hopefully gain more subscribers. The company would want to compete with Disney+ Hotstar in the market, which has more than 8 million subscribers in the country.
“We think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service, how the service works, really create an event, and hopefully get a bunch of those folks to sign up. So we’re going to try that in India,” Greg Peters, the chief operating officer for the company, said on the earnings call.
Netflix has tried various ways to promote its service in a content-crazy market. Last year, it launched a mobile-only subscription plan for Indian users at ₹199 (~$3) a month. The company has also tested byte-sized weekly plans in the country starting from under $1 for a mobile-only subscription. The company also said it’s committed than $420 million to produce local content in the last couple of years.