Google just killed off one of its biggest features – and you won’t even notice

Google just killed off one of its biggest features – and you won’t even notice

Google Search just killed off Instant, one of the most unique features of its search engine – and one you probably never really used.

For those not familiar with the nomenclature, Instant was first introduced in 2010 and provided immediate search results as you typed. While Google will continue to provide search suggestions as you type, it won’t actually load any search results until you select one of those suggestions or press enter.

Here’s a video of how Instant worked if you need a refresher:

Search Engine Land first reported on the change. Google, meanwhile, provided the following statement:

We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.

Basically, most people do their searching on mobile nowadays, where Instant never really made much sense. Fine by me. While Google’s search suggestions can be useful and funny (or occasionally offensive), I can’t recall ever actually using the Instant results below them.

I do most of my Googling from my phone, and if I’m on a desktop, I’m probably using my browser’s address bar (which doesn’t trigger Instant search). It doesn’t seem anyone else at TNW used it either. Worst case scenario, those results are only an extra click away.

If I hadn’t read about Instant being removed, I probably would’ve never noticed. Chances are most people won’t miss it either.

Google has dropped Google Instant Search on Search Engine Land

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