Ahead of the big Google Event later today, I’ve spent the last 15 hours trawling the dark recesses of trademark land to try and uncover what Google might be announcing. Bear in mind it is actually my birthday today, and the fact I’ve spent it like this makes this whole affair even more tragic/inspiring.
I’m blue in the face saying this, but if you ask a company to comment on their trademark filings, they are going to tell you that it’s standard and they do it all the time. Witness exhibit A from today’s Financial Times about the new BT logo I uncovered:
In fairness to BT they do register a LOT of trademarks (1,900 at last count!), but the fact remains most people use most of the trademarks they apply for most of the time.
But yes, the usual caveats apply. Registering a trademark is not conclusive proof that something of the name registered will follow.
Subject to that, let’s jump on in shall we, here’s the trademark applications Google has filed that Google itself doesn’t seem to know about:
1. Google Project Jacquard logo
This is Google’s Hi Tech wearable stuff – You can learn more about it and its tie-up with Levis (you know, the lads that make the jeans) here – What you wont find there is any sort of logo or corporate identity for Jacquard.
Well here it is:
Granted, it’s not very impressive, but that’s hardly my fault now is it!
If you Google Search the image, Google’s best guess is….
Ha, way to burn your own Logo Google!
2. Area 120
This isn’t secret as such, in the sense that people know that it ‘exists’, and that your man from 4Chan Chris Poole is involved:
Put in a move that’s sure to undermine how super copt secret and cool it is… Google Applied for a Trademark For it
It’s registered for:
For:Business advisory services relating to the exploitation of inventions; business advisory services relating to commercial planning; business advisory services relating to the organization and management of business; business advisory services relating to product design and manufacturing; business advisory services relating to product development; business advisory services relating to company performance; consultancy and advisory services in the field of business strategy; consultancy relating to the establishment and running of businesses
International Class(es):035 – Primary ClassU.S Class(es):100, 101, 102Class Status:ACTIVEBasis:1(b)For:Financing services for companies; venture capital services, venture capital financing and services for the provision of venture capital, in particular venture capital funding services to emerging and start-up companiesInternational Class(es):036 – Primary ClassU.S Class(es):100, 101, 102Class Status:ACTIVEBasis:1(b)For:Providing education programs in the field of business to emerging and start-up companies; Peer to peer coaching in the field of business; providing, arranging, organising and/or conducting courses, classes, lectures, conferences, seminars and/or workshops in the fields of business, technology, innovation and/or emerging companiesInternational Class(es):041 – Primary ClassU.S Class(es):100, 101, 107Class Status:ACTIVEBasis:1(b)For:Research and development of new products; design and testing for new product development; applications consulting, design and development for othersInternational Class(es):042 – Primary ClassU.S Class(es):100, 101Class Status:ACTIVE
Way to sell out to “the man” man
3. Google Chromeshades
Technically not super super top secret, because there’s two search results for it, but still pretty top secret nonetheless
Pretty cool though, it’s:
Computer accessibility software, namely, website developmental tools for editing and styling the layouts of web pages for the visually impaired
4. Google Hive
There’s plenty of Google Search results for “Google Hive” but none are particularly relevant or on point. I think this one is particularly secret, because it was well hidden and took some serious Ninja Skillz (with an intential Z to emphasis how cool I am) to find:
Google Hive has been applied for as a trademark for:
9. Computer software; computer software application for providing a social network; computer software for uploading, accessing, posting, and downloading electronic messages, electronic images, and video content; computer software application for connecting computer network users; computer software development tools for social networking and building social networking applications; computer software providing a communications platform enabling users to create private networks and online communities based on geographic locations; computer software application programming interface (API); computer software application programming interface (API) for third-party software and online services for social networking, building social networking applications and for allowing data retrieval, upload, access and management
38. Electronic transmission of messages and data; providing online forums; providing online chat rooms and electronic bulletin boards for users for the transmission of messages concerning local communities, news, topics of general interest, classifieds, virtual community, social networking, and the transmission of photographic images; providing access to computer databases featuring pre-populated and user-generated information related to topics of general interest; provision of online forums for communications on topics of general interest
42. Providing non-downloadable computer software; providing non-downloadable software for a social network; providing non-downloadable software that allows users to create online communities related to shared geographic boundaries, common interests, and local events and activities; providing non-downloadable computer software for uploading, accessing, posting, and downloading electronic messages, electronic images, photographs and video content; providing non-downloadable softwareapplication for connecting computer network users; providing non-downloadable computer software development tools for social networking and building social networking applications; providing non-downloadable computer software for providing a communications platform enabling users to create private networks and online communities based on geographic locations; providing temporary use of non-downloadable software applications for classifieds, virtual community, social networking, photo sharing, and transmission of photographic images; computer services, namely, hosting online web facilities for others for organizing and conducting online meetings, gatherings and interactive discussions; computer services in the nature of customized web pages featuring user-defined information, personal profiles and information
45. Online introduction and social networking services; hosting an online community website featuring shared communications between community members; providing online computer databases and online searchable databases in the field of social networking
5. Google Skipper
As above – this one was hidden, Ninja style
Google Skipper has been applied for as a trademark for:
9. Computer software; computer software for transferring, retrieving, sharing and storage of data, photos, music and audio and video content; computer application software for mobile phones, namely, software for file transfer and sharing; computer software for the transmission and sharing of data and information
38. Electronic transmission of messages and data; telecommunication services, namely, providing access to global computer networks for the retrieval, transmission and sharing of data, photos, music and audio and video content; transmission of digital files; electronic bulletin board services; providing internet chat rooms; providing on-line forums for transmission of messages among computer users
42. Providing non-downloadable computer software; providing access to non-downloadable computer application software, namely software for transferring, retrieving, sharing, and storing data, photos, music and audio and video content
6. Google Inventoscope
No Google, No I did not mean Investoscope
Google Inventoscope is what I meant, because that’s what you applied for a Trademark for:
Computer application software for mobile phones, tablet computers and handheld computers, namely, software for creating, manipulating and prototyping three-dimensional images, three-dimensional designing and three-dimensional printing; computer software for creating, manipulating and prototyping three-dimensional images, three-dimensional designing and three-dimensional printing
7. Google Very
Again, it’s one of those ones that’s hard to Google, because it’s such a common word:
Still, there’s a trademark application for “Very” lodged by Google, and it’s for:
9. Downloadable software for publishing and sharing digital media and information via global computer and communication networks; downloadable software for electronic messaging; downloadable software for electronic messaging; downloadable communications software for electronically processing and exchanging voice, data, video and graphics accessible via computer, mobile, wireless, and telecommunication networks
38. Telecommunications services, namely, electronic transmission of data and digital messaging via global computer and communication networks; electronic messaging services
42. Providing non-downloadable software for publishing and sharing digital media and information via global computer and communication networks; providing non-downloadable software for electronic messaging; providing non-downloadable software for electronically exchanging and processing images, voice, data, audio and video and graphics accessible via computer, mobile, wireless and telecommunications networks
8. Additional trademarks
Google has also filed the following trademark applications in inaccessible trademark databases around the world (which I have clearly accessed), take your pick for which (if any) of these may surface tomorrow.
- Google Curio – Filed 3 June 2016 (Nice Classes 9 & 42)
- Google Way – Filed 20 June 2016 (Nice Classes 9, 12, 38, 39, 42)
- Google Way Autonomy – Filed 20 June 2016 (Nice Classes 9, 12, 38, 39, 42)
- Google JamBoard – Filed 15 July 2016 (Nice Classes 9 & 42)
- Google DayDream View – Filed 26 July 2016 (Nice Class 9)
- Google OpChip – Filed 12 September 2016 (Nice Classes 9, 25 & 42)
That’s all the information I have on those trademarks, I’m afraid.
So that would seem to confirm that the VR Unit to be announced is 100 percent called the DayDream View (which has been widely speculated)
What ‘Google Way’ is, I have no idea, but there’s a view variations of it, and the fact there exists a ‘Way Autonomy’ suggests (to this Ninja) that its going to be something big
If I had to guess (and I don’t, but I’m going to anyway), I would say that OPChip (also registered as Optimised Chip and with an OP logo) is what powers the Daydream View.
As for Google JamBoard and Curio, your guess is as good as mine, which is ‘not very’
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