Google Doodle pays tribute to Prince with a virtual purple rain

Google Doodle pays tribute to Prince with a virtual purple rain

After news broke that legendary musician Prince has passed, many tech companies were quick to pay respect to the late artist. Today, Google’s tribute comes in the form of a Google Doodle – with a simple purple font and a rain animation.

Snapchat also put this virtual purple rain idea to practice, with a new filter that launched just hours after Prince’s death was confirmed.

Ever been to a tech festival?

TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017.

In addition to the Google Doodle, the Web version of Google Play Music has been painted purple today in honor of Prince. It appears this little makeover is not visible on the mobile version, however.

google play music purple

During his career, Prince released 39 studio albums – however, most of them are not available from popular services like Spotify, Apple Music, or YouTube. To listen to Prince’s music, you’ll have to purchase from iTunes or Amazon, stream from Tidal, or listen to a special Sirius XM radio station dedicated to the late artist.

Expect to see a lot more purple today as the world mourns the loss of yet another great artist.

Read next: What TNW is reading (week 16)

Here's some more distraction