Richard Yu, Huawei’s consumer product chief, had the following to say in an interview with Bloomberg:
“We will have an even more powerful product. The Mate 10, which has much longer battery life with a full-screen display, quicker changing speed, better photographing capability and many other features that will help us compete with Apple.”
Of course, this is just a company executive promoting his own product, but there was a lot to like about the previous device already. If Huawei can minimize the already-small bezels and further improve on its product, it might have a winner in its hand.
The other interesting bit of news is that Huawei says it’s giving up on “very low-end devices” because of the low margins. Hopefully that doesn’t mean it also plans on jacking up prices on its higher end models, which have generally been pleasantly affordable for their specs.
That said, Huawei is the third largest phone maker in the world, but it’s so far had trouble breaching the American market. Competing at a more premium price point might help give it a bit more mindshare. More than anything though, the company has to win over American carriers if it wants to go toe-to-toe with Apple and Samsung.