Amazon has announced a bunch of new Dash buttons to its lineup so you can order refills of your favorite products with just a click. And it’s clear with this round of additions who they’re looking to target now.
See, when Amazon first launched the Dash buttons, many of the items were your typical household needs – toilet paper, printer ink, trash bags, diapers. Today’s update brings in some pretty bougie brands like Illy Coffee, ZICO Pure Coconut Water, La Roche-Posa, Jolie Paris, Vichy, and – wait for it – Trojan condoms.
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To be fair, not all of the new items are luxury skincare and high end food-related, Amazon is now also offering Dash buttons for medicine like Move Free, drinks like Red Bull, and feminine hygiene products like Stayfree pads and Playtex tampons.
So if you’re the kind of person who needs to have Trojan and Red Bull Dash buttons sitting comfortably in your home, now you can do you. Because this is it, guys. This… is the future.
Dash buttons are $5 each.