At the Intel CES press conference today, Intel and New Balance announced a partnership to use technology to personalize each customer’s foot to create a personalized midsoles for their running shoes.
To create the 3D model, New Balance will use Intel’s RealSense technology to measure each foot for the most accurate midsoles to support each customer. New Balance CEO Rob DeMartini said the new model of the sneakers will launch in April as a limited release in Boston. Soon, the company aims to install the technology for customers to get custom 3D-printed midsoles for their shoes right in the New Balance retail stores.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
New Balance and Intel also announced plans to collaborate on a fitness smartwatch due for launch during the holiday season of 2016.
Unfortunately, neither Intel nor New Balance specified the price for the new running shoes. We’re expecting the personalized sneakers to start above $150 a pair, but we’ll update you as we learn more.