Startup stories: inDinero’s Jessica Mah on knowing when to stop being a stubborn CEO

This is the third episode in a video series profiling startups and their founders, hosted by Julian Shapiro (@shapiro).


Jessica Mah thought she had the next big thing in Silicon Valley when she and her co-founder launched inDinero – but soon, her company was rapidly losing money and she couldn’t understand why the business wasn’t attracting customers… or revenue.

In this video, Mah details the moments that led up to the company’s pivot – from consulting a trustworthy mentor to reviving a relationship with your co-founder.

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