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• This is how you can personalize marketing campaigns — without violating GDPR

  GDPR -- no other four letters are giving tech companies a bigger headache this year. So many articles have been written about it, you might wonder why you should read this one. It’s simple, really, you shouldn’t unless you are one of the 92 percent of marketers who according ...

  • Yvonne Koleczek

• My team used to suck at meetings, but now people are begging us to share our secret sauce

  Think you hate meetings? My colleagues and I were so sick of them that we teamed up with Chelsea Handler to build an excuse generator. Can you guess what one of the main use cases was? Getting out of meetings. For years, our team's meetings didn't move us forward; they were "party ...

  • Tony Scherba

• You can’t achieve long term profits without knowing how your employees feel

  Does your company get a good return on all the time and money it invests in leadership development? Despite the millions spent on developing leaders, many employees -- perhaps even most -- are disengaged from their work and not giving it their best shot. That’s often the result ...

  • Juha Huttunen

• Data shows people want serious long-form content — and brands need to take note

  You probably noticed the recent video that asked people whether they heard “Yanny” or “Laurel.” It would have been hard not to. That tiny piece of audio drove more than 10 million views, inspired countless memes, created conflict between friends, and even re-surfaced the Greek ...

  • Brandon Geary

• Listen to Google — UX and SEO are a match made in heaven

  To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley. But we know better. At its core ...

  • Leona Henryson

• 3 things your startup should consider outsourcing

  In the competitive world of startups, founders should focus on core business operations without distractions. But at the initial stages of business expansion, funds, and staff are limited. It’s the problem that drives most startup owners to wear too many hats and try to do it all ...

  • Nacho De Marco

• Startups! Here's what you need to know before taking on Asia

  Once your startup has taken off in your local market, expanding geographically is a natural next step. Asia is likely to ...

  • Seha Yatim

• 8 nifty, new apps that will help you save money

  No matter where your income-to-spending ratio currently sits, one thing remains true — you can save more money. Even if ...

  • Lucas Miller

• How to engage with influencers on Twitter for your brand

  I’m sure you’re no stranger to the growing popularity of influencer marketing among brands and marketers today. The significant ...

  • Shane Barker

• Co-marketing: What is it, and what can it do for your business?

  How can we make our company grow faster than the day before? That thought crosses my head on a daily basis. I’m the Head ...

  • Mattias Liivak

• Inside Amazon's plan to dominate advertising business in 2019

  It's come to TNW's attention that the content of this article was very obviously reworded from an article by Garett Sloane ...

  • Andrew Broadbent

• An entrepreneur’s guide to Aruba’s startup scene

  Many people dream of building a business. Many others dream of living on a sunny island. But those who dream of doing both ...

  • Zachary Laval