Contributors
This is how you can personalize marketing campaigns — without violating GDPR
Contributors
My team used to suck at meetings, but now people are begging us to share our secret sauce
Contributors
You can’t achieve long term profits without knowing how your employees feel
All stories in Entrepreneur
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Data shows people want serious long-form content — and brands need to take note
You probably noticed the recent video that asked people whether they heard “Yanny” or “Laurel.” It would have been hard not to. That tiny piece of audio drove more than 10 million views, inspired countless memes, created conflict between friends, and even re-surfaced the Greek ...
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Listen to Google — UX and SEO are a match made in heaven
To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley. But we know better. At its core ...
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3 things your startup should consider outsourcing
In the competitive world of startups, founders should focus on core business operations without distractions. But at the initial stages of business expansion, funds, and staff are limited. It’s the problem that drives most startup owners to wear too many hats and try to do it all ...
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Startups! Here's what you need to know before taking on Asia
Once your startup has taken off in your local market, expanding geographically is a natural next step. Asia is likely to be on your target list given its promising consumer market that comprises a burgeoning middle-class with a high spending power, as well as increasing mobile and ...
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8 nifty, new apps that will help you save money
No matter where your income-to-spending ratio currently sits, one thing remains true — you can save more money. Even if ...
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How to engage with influencers on Twitter for your brand
I’m sure you’re no stranger to the growing popularity of influencer marketing among brands and marketers today. The significant growth in the number of people showing interest in “influencer marketing” during recent years is proof enough. However, have you ever wondered ...
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Co-marketing: What is it, and what can it do for your business?
How can we make our company grow faster than the day before? That thought crosses my head on a daily basis. I’m the Head of Marketing at company whose business model is B2B2C, so our success comes down to how well our partner companies are doing. It's not an easy thing to grow ...
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Inside Amazon's plan to dominate advertising business in 2019
Amazon’s unrelenting efficiency, obsession with automation, and brutal pricing strategies have helped it disrupt or dominate industry after industry, which began with books way back in 1997. Over the next year, it’s bringing those tactics to bear on the organization’s latest ...
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An entrepreneur’s guide to Aruba’s startup scene
Many people dream of building a business. Many others dream of living on a sunny island. But those who dream of doing both ...
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GDPR is here, but it doesn’t mean your business is done prepping
It’s been just a few weeks since the General Data Protection Regulation came into effect, and aside from some high level ...
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How innovative design can help you capitalize when consumers ‘misuse’ your product
Recently, my team and I helped a client brainstorm a new banking application for teenagers. But when we tested it on our ...
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How I got $1M investment in a currywurst queue
You can’t build an empire alone. You need partners, team members, customers, investors, and other people to help you. But ...
