Dropbox changed its logo and nobody noticed

Dropbox changed its logo and nobody noticed

Dropbox finally publicly revealed a competitor to Google Docs, but you might not have noticed that something is a little different:

Dropbox Paper New Logo
Let’s look at that more closely. Here are the old logo and new logo compared:

Dropbox Old vs New Logo
The new logo is a gigantic change from the old one /s

Harris Roberts from creative agency Figmints first noted the change on the company’s blog. The new logo keeps the same box icon, but changed the font to a much rounder, squatter, and longer sans serif that resembles a customized Motiva Sans.

The new logo also uses an ever-so-slightly lighter shade of blue. Comparing the two logos in Photoshop shows different hex values: #007ee5 on the old one vs #1d81e2).

Although the new logo shows up on the page for Paper, it first popped up on at the end of a YouTube commercial posted on October 13:

The video also highlights a new tagline: “All Yours.”

It’s not the most dramatic change, but then again, Spotify caused mass panic when it shifted its shade of green, and the new font certainly looks a cleaner than the old one, which I was never a big fan of.

In any case, these sort of subtle changes are often indicative of a new direction for a brand. In this case, it’s still the Dropbox you’re familiar with, but the rounded shapes and lighter blue also make it feel a little friendlier – akin to Google’s new logo. That’s a vibe the company might be aiming for given its big new push towards collaboration.

Meanwhile, Dropbox has yet to update its branding assets page with the new logo – and it still shows the old color hex values as well – but expect it to start popping up elsewhere soon. Head on over to the Figmints blog for some more thoughts on the new logo.

Dropbox has a new logo [Figmints]

Read next: Adobe rolls out fix for Flash flaw ahead of schedule, but maybe uninstall it anyway

Corona coverage

Read our daily coverage on how the tech industry is responding to the coronavirus and subscribe to our weekly newsletter Coronavirus in Context.

For tips and tricks on working remotely, check out our Growth Quarters articles here or follow us on Twitter.