Adobe has launched Shoppable Video authoring and publishing tools as part of its Experience Manager.
The new tools will allow consumers to click on the products shown in videos and purchase them, making it easier for marketers to make instant sales.
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As well as making content shoppable, links can be added to videos for forms, product details, microsites or any other type of campaign the company might wish to highlight.
Anything linked to in the videos will then be shown at the end in a call to action.
➤ Watch the Look, Shop the Look [Adobe]