Pinterest has announced details of its developer platform, extending the platform’s core functionality to third-parties.
Developers who choose to build new functionality using the APIs will be able to make individual Pins actionable, such as allowing users to order ingredients from a recipe Pin.
The company says developers who integrate Pinterest sign-in will be able to offer users “a personalized, curated experience based on their boards and Pins.”
If you’re interested in finding out more you can do so, and apply for access to the closed beta, here.
Extending Pinterest’s platform to third-parties is a smart move to strengthen the company’s longer-term prospects: it could drive additional usage and engagement if the integrations that devs come up with are interesting enough.