“LINE and Giphy have a lot in common in terms of language communication — and both companies are working toward enhancing expressive communication,” said Adam Leibsohn, Giphy COO. “LINE has built a business of Stickers, and Giphy sees GIFs as the next iteration of stickers — a match made in heaven.”
Last fall, Giphy announced that it had augmented its searchable library of GIF animations with a new sticker API. This gave developers an expanded library of GIFs with transparent backgrounds — in other words, stickers — to use with their apps and sites. This free API updates automatically to serve Giphy’s latest creations.
For both companies, GIFs and stickers bring lighthearted creativity to the masses, and it’s not the first collaboration or the last. Previously, Giphy had teamed up with LINE and ADHD to launch the Pizza Pals sticker set. It’s also now releasing the Internet Dictionary: Volume 1. “They’ll join their other sticker friends in the Giphy Sticker API soon,” Leibsohn said.
Over time, Giphy has put together its own network of artists and partnerships with GIF specialists ADHD Studio and Frederator among others, to augment and expand its library.
Giphy also just joined a select group of apps chosen by Facebook to build out its new Messenger platform.