The UK’s VR industry is expected to grow by 76% to reach £801m by 2021 making it the largest and fastest-growing VR industry of any country in EMEA. This is why we’re seeing more programmes emerge such as the one spearheaded by Digital Catapult and Arts Council England, which just announced the shortlist that received a total of £350,000 in funding to develop immersive storytelling experiences.
These projects have all graduated from the CreativeXR programme, which was created to encourage content makers to explore creative storytelling in immersive mediums such as Augmented, Virtual and Mixed Reality. Designed to raise artistic and technical ambition, the programme has enabled the development of new skills, tools and business opportunities. Teams have been given workshops and marketplace events with industry leaders as well as access to Digital Catapult Immersive Labs in London, Brighton, North East Tees Valley and Belfast.
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Run by the organisations in collaboration with commercial partners including Google, BBC and Sky, the programme is dedicated to supporting the development of virtual reality (VR) and augmented reality (AR) products and their application within the creative industries. When it launched in October 2017, over 1,000 teams registered their interest, with 250 submitting proposals for the Open Call.
This pool was finally narrowed to a group of 20 – no easy task according to Jeremy Silver, CEO of technology innovation centre Digital Catapult. The final five projects will now have the chance to develop those projects further with this funding, making those experiences publicly available.
These experiences range from letting you participate in the famous ‘Dambusters’ mission to an interactive theatre journey which puts viewers in the shoes of a father and son coming to terms with the onset of dementia.
CreativeXR has allowed content creators to focus on R&D and develop riskier projects aimed at the arts and culture space,” says Silver. “The value of taking these projects to full production will be both in surfacing new creative approaches and ways of working, but also in stimulating commissioners and giving confidence to investors in this new medium, where the UK has such world leading strengths.”
The successful projects all use immersive technologies, combined with a range of traditional storytelling techniques such as documentary, poetry and theatre to provide audiences with unprecedented cultural experiences. The funded projects are:
Fatherland by Limbik, Norwich & Portsmouth: An interactive theatre experience using real-time motion capture and VR technology that brings to life the journey of a son and father coming to terms with dementia and disembodiment in a modern world. Completed in partnership with University of Portsmouth.
Traitor by Pilot Theatre, York: A two-player interactive high stakes thriller, combining VR with live action, completed with support from Pilot Theatre
When Something Happens by Boom Clap Play, Belfast: An epic journey through the history of the cosmos – from the big bang to modern life – written and narrated by poet Boston Williams. Completed with support from Northern Ireland Screen and Northern Ireland Science Festival
Immersive Histories by All Seeing Eye Ltd, Stroud: An immersive VR experience allowing an audience to physically step into history and experience the famous ‘Dambusters’ mission from on board Guy Gibson’s Lancaster. Completed with support from Other Set and the RAF Museum
Municipal Dreams (working title) by VR CITY LTD, London: An immersive journey into the complicated history of the notorious Aylesbury Estate, using stereoscopic 360 video, photogrammetry and 3D modelling. Completed with support from Royal Holloway University, Creation Trust and IDFA
Each of the five organisations are developing cutting edge, immersive content, and are illustrating what the UK can contribute to this growing global market. In time, we look forward to audiences enjoying the immersive experiences that they are creating; connecting with art, history and culture in ground-breaking new ways,” adds Francis Runacres, Executive Director of Enterprise and Innovation, Arts Council England.”
The UK has a history of supporting budding sectors with such projects and initiatives, and it has proven a highly successful strategy both from a creative perspective and in boosting the Creative Industries, which account for a large proportion of the nation’s GDP. It will be interesting to see if an how other countries such as the US follow suit in fostering innovative immersive content production.
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