10 ways to engage with your customers on Instagram

Instagram

Instagram is a hub for sharing creative content. It has over hundreds of millions of users that upload images every single day to create connections with people and experience those interactions. But it’s not just for everyday people, Instagram is a place where brands can flourish too!

Instagram is one of the best ways to really make a connection with your audience, because not only are you showing them eye-catching quality visuals, but you’re also creating a back and forth kind of environment that really can’t flourish on any other social media platform.

Whether you’re trying to follow influencer marketing trends or grow your brand to a bigger and better version of itself, you’re in the right place. Let’s get started!

1. Write a better bio

Your bio is like when you first meet someone. It’s the first impression, so don’t mess it up! Keep it fresh and simple, but make sure it’s unique and reflects your brand all the way. You can use your bio to showcase your website, a new video or blog post, or even just to follow you!

2. Have a website or blog, it’s important

A great way to get more views on your blog or website is to actually have one so you can have a link to put in your Instagram bio. Instagram is one of the key social media platforms that allow you to put a clickable link in your bio!  It’s a great way to show that you have your brand together in a professional way.

3. Take advantage of the business tools

Similar to Twitter marketing, Instagram recently came out with a way to turn your Instagram profile into a business profile. It’s a great way to see what your followers like and when they interact the most.

You’ll also be able to add a business address, phone number, and email address! You’ll be able to give more tools to the people who want to work with you, making everything easier and more straightforward in the process.

4. Keep your profile picture professional

It can be tempting to constantly change your profile picture every month, but you should aim to stick to your logo or something more memorable. Your profile picture is one of the first things people will see, so make sure it’s clear and people will know what it is or be curious about it.

5. Have goals in mind specifically for Instagram

It is great to have business goals, but you should know that you should also have a small set of goals specifically for Instagram because it is its own community. Instagram is much different than any other social media platforms so it’s up to you to figure out what is best for your brand on this platform.

6. Get more artistic

A fantastic way to make an impact on Instagram is to focus on the colors you use on your page. It is great to stick with a theme to make an even more memorable impact on individuals who view your account.

7. Stay consistent

People are much more attracted to brands and influencers that are constant when they post. Keep a schedule and don’t stray from it. Stay consistent when you post so people know when to expect your work to be live. People can then prepare for when you release new content and you’ll receive more engagement.

If you have a hit or miss schedule, people will pick up on it and will move on to the next brand for better content that’s higher quality.

You should also stay consistent with what you post, not only when you post it but what it happens to be. Your content should always reflect your brand.

8. Take your captions to the next level

Not only are the images you post important, but so are your captions. You need to hook the audience so they want to read more or go where you’re pointing them. If you’re using your caption to advertise a new blog post, you need to make sure that you’re writing an interesting and cliff-hanging sentence to convince them to check it out!

9. Revisit what posts are successful

A great way to find inspiration when you’re unsure of what kind of content you should make, look at your own! Look at some of your most popular posts and really try to bring back that energy in posts you plan on releasing soon!

10. Engage with the community

If someone interacts with your content, use this to your advantage. Reply to the comment and check out their Instagram, interact with them and they’ll remember you longer because you made an impression. Don’t be shy!

Conclusion

Everyone’s brand is different, but if you’re focussing on Instagram marketing, there’s one thing you always need to remember. Quality is key to success and it’s something that plays a huge role in everything you do. Moving forward, apply these tips to your work and before you know it, you’ll stand out from the crowd on this amazing platform.

Even if you’re looking to boost your personal Instagram or your brands, this post has gone through with ten different ways you can upgrade your success on a platform with millions of creators. Before you know it, your brand will be growing more and more because of this hard work and dedication.

This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.

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