4 lessons to learn from Alibaba’s Super September promotion

4 lessons to learn from Alibaba’s Super September promotion

Alibaba  is one of the largest platforms in regards to wholesale trading, and it’s known all over the world for the small pricing and the very good quality that it can deliver. In order to try and help small as well as medium-sized companies to grow, the company has launched a  promotion called Super September.

What Super September does is it focuses on offering small and medium-sized companies with access to the best possible deals on the market. The Super September promotion focuses on specific categories, which include Fashion, Machinery, Home and Garden as well as Consumer Electronics.

Adding this particular promotion was a breath of fresh air, because a lot of small businesses are using Alibaba as their wholesale services provider, and they rely on the products presented here to make a living. The primary reason why this promotion has appeared on the market is that it allows companies to obtain access to a unique online procurement solution.

This includes things like finding the products, negotiating as well as completing a wide range of payments within a single platform. Alibaba also offers a free inspection for orders over $1000, to let customers obtain the very best results and quality on the market without a lot of effort to begin with! These are some impacting lessons to learn from its Super-September promotions.

1. Easy contact and establishment of new buyers

By the end of the first day of the promotion, the number of customers is said to increase every year. This is an indication of trade assurance activities associated with Alibaba. Mind you, customers want to invest and make deals on platforms that offer them trust and value for their money.

Risks associated with ordering payment and delivery of products should be as minimal as possible. Alibaba’s strategy of bringing these traders together offers easy access platforms. Thus, more deals are made with trust being a key factor encouraging the business deals.

2. Long term business success plans

Every year, Alibaba runs the Super-September promotion with one major aim, acquiring new customers. It is in every company’s goals to succeed. The success of a company is determined by the number of lucrative business transactions it makes. Such transactions come from the clients that the company establishes contact with.

Alibaba has given e-commerce another face of acquiring clients that can strike long-term deals with companies. Such deals result in mutual benefits where the company experiences tremendous growth.

3. Centralization is a key to beneficial ecommerce

The Super-September promotion brings together many small and medium retail buyers. This enables them to carry the online trading activities with efficient costs and fewer barriers.

International buyers can source from China with less market risks. The activities can extend beyond the country’s boundaries with fewer tariffs as opposed to when doing such transactions on individual levels.

4. Zone-free logistics for international trade

Alibaba’s successful introduction of zone-free logistics in e-commerce has greatly enhanced the e-commerce industry. Orders can now be made from more than two hundred countries. Several countries including US are becoming the biggest source countries due to the enhanced supply chain.

There is a great improvement on product screening as well as cargo inspection charges. This has significantly reduced the cost on international freight. The burden of buyers having to travel to another country has been replaced by the convenient online transactions.

Alibaba’s Super-September promotion has brought a lot of changes in online marketing. Small and medium-sized buyers stand as the biggest beneficiaries of the promotion. Sourcing, ordering, making payment and delivery of products across borders has been greatly enhanced. The centralization nature has resulted in tremendous increase in the number of transactions executed online. The world of e-commerce is taking a better part of the business world.

Maybe the best thing about all of this is that companies get to lower the acquisition costs and they can also focus on delivering the best quality. Plus, the fact that costs are lower means that SMBs can lower prices as well, which leads to a more competitive market and that can definitely lead to a lot of growth shortly.

This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.

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