Q. In your opinion, what is the best tool for tracking/listening to customer reviews on multiple platforms?
BirdEye is a reputation-management platform that allows you to stay on top of what your customers are saying about your brand. This platform allows you to do a lot more than just monitor and manage customer reviews. BirdEye has review generation and marketing tools that will help increase your review count on multiple platforms and strengthen your online reputation. – Duran Inci, Optimum7
2. Crimson Hexagon’s Listening Tool
Front is a great way to centralize and respond to customer reviews from email, social media or chat, for instance. With separate channels and workflows, it’s easy to accidentally let individual requests fall through the cracks or have slow response times. If you have everything in one place, you’ll spend less time checking various accounts and more time responding quickly and helpfully. – Roger Lee, Captain401
The combination of Hootsuite and Google Alerts gives a great overview of the perception of your brand, products and services. Hootsuite protects your brand on social media by tracking messages and mentions, while Google Alerts monitors the web for new content about your company. – David Henzel, MaxCDN
Our team uses Intercom — it’s simple, clean and easy to understand. Everything in Intercom happens on the same screen, and it’s presented in a way that’s easy to digest. The “conversations” tab tells us how many support tickets are open. Anyone who logs in to address an issue gets a snapshot of the user: Where they are, their company and what their last activities were. It saves a lot of time. – Jared Brown, Hubstaff Talent
6. Oracle’s Social Listening Tool
Oracle is a well-known name that is trusted by many business professionals. They have reasonable pricing that’s affordable for all sizes of businesses. Its social listening tool also provides all of the tools needed to draw a solid conclusion about how your customers perceive your business. – Derek Broman, Discount Enterprises LLC deguns.net
7. Social Mention
Social Mention is my favorite free tool for social listening. One of its features is an advanced search that not only returns your results but also generates a score for sentiment, strength, reach and passion. You can then use this information to dive deeper on specific articles and reach out to the most receptive. – Jared Atchison, WPForms
8. Social Studio
While marketed as a social media monitoring and listening platform, Social Studio is easy to set up and begin showing posts from top review websites like the Better Business Bureau. While the system won’t aggregate the ratings for you to see an overall customer satisfaction score, it will alert you in real-time when a new review is posted, mark the sentiment and assign it for a quick reply. – David Ciccarelli, Voices.com
This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.