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Peter Keijzer believes in giving tech a human face. He is the strategist and owner of LDJ Tech PR. "By nature I am an agent of change. A debater. A process deconstructor. I thrive on breaking down accepted rules, set beliefs and the status quo. Then reworking, rebuilding and rethinking these accepted ideas and turning them into new insights. Why do I do this? Is it to achieve some deeper strategic goal? No. For something much more important than that. It’s fun."