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Paul Woods is an award-winning designer, writer and illustrator based in Los Angeles. He leads Edenspiekermann’s creative and technology teams as CCO, building products, brands, and service design work for clients in industries as diverse as editorial, sustainability, and transportation. During his 15 years as a designer, Paul has been at the helm of projects for companies like Red Bull, Google, The City of Santa Monica, Morgan Stanley, and Time Inc., among many others. An advocate for the importance of user-centric design, Paul places a hyper-focus on the user in his work. A thought leader in the design and technology spaces, his bylines regularly appear in publications such as Fast Company, AdWeek, The Drum and Communication Arts. In his spare time, Paul is an illustrator and co-founder of the satirical industry website Adloids. He lives in Pasadena with his wife Nora and a very stubborn basset hound. His first book, “How To Do Great Work Without Being An Asshole” is release in March, 2019.