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Lisa Hu

As US VP and General Manager at Blippar, Lisa Hu leads the augmented reality platform’s efforts to bring visual discovery to the mainstream by helping brands, agencies and publishers connect the physical world with the digital via interactive, engaging and actionable mobile experiences. Since launching in North America in 2012, Lisa has been the driving force behind Blippar’s growing presence in the competitive U.S. marketplace. She has singlehandedly built a team of mobile experts in New York, and has established strong partnerships with a host of industry-leading brands, agencies and publishers, including Anheuser-Busch, General Mills, Time Inc. and Procter & Gamble. Lisa was recently named a "2014 Mobile Woman to Watch" by Mobile Marketer.