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John spent the majority of his career in New York where he held senior marketing positions at AOL, Ad Age and Variety, and led successful consumer marketing campaigns whilst at AOL with brands such as Sony, Walt Disney, eBay and Jerry Seinfeld's Comedians In Cars Getting Coffee. In London, John built and led the marketing team at a startup called 6Tribes, which was acquired by the former Top Gear hosts and re-branded as DriveTribe.
His most recent position in London was as Consumer Strategy Director at Haymarket Automotive, where he led consumer strategy and propositions for its three brands: What Car?, PistonHeads and Autocar.