At Adobe, Errol is responsible for strategy, alliances, and product integrations. In this role, Errol is focused on helping brands innovate shopping experiences and transform themselves into omnichannel businesses. Prior to this he was director of product management and strategy for IBM Commerce where he led portfolio strategy and product management. He has also held several leadership positions in strategy, retail and M&A. Errol is a passionate about driving innovation and business transformation with next generation experiences and commerce.