Elena Shifrina is the founder of BioFoodLab, a next-generation healthy snacks company with operations in 15 countries, including Russia, the UK, UAE and Japan. Its online store offers delivery worldwide. Russia’s Skolkovo Business School named her its 2017 Woman of the Year. She is a member of the Expert Council of the Good Technology Collective, a European think tank that addresses pressing issues at the intersection of artificial intelligence, government, business and society. A primary focus of the think tank is demanding greater accountability in consumer-product algorithms.